Online Shopping

5 Ways to Promote an E-Commerce Site

To improve sales from your online store, the first thing to do is make sure that you have enough traffic. There are many different ways to improve the number of visitors to your site. Here are five of the best.

Search Engine Optimization (SEO)

The best traffic is the traffic that you don’t have to pay for. That’s where search engine optimization comes in. By ranking as high as possible in the search engines, you will attract “organic” traffic to your site, without having to pay for advertising.

Make sure that your site has clear, simple navigation, and that all the pages are linked together properly. This will ensure that the search engines have no difficulty wending their way through as they map your site.

It is also important that you pay attention to the usability of your store and page load speed. Google and other search engines are putting greater emphasis on user experience, so it is important to optimize as much as possible if you want your site to rank well.

Social Media

You can tap into the power of social media to promote your website. The beauty of social media marketing lies in the fact that you can turn your customers into brand advocates. Most people will trust a review from someone they know far more than they trust the ones posted on your site, and thus social sharing can help drive your sales up.

Make sure that you post engaging content on your social media profiles, while taking care not to spam your followers. You can also provide exclusive deals for your social media followers. This will encourage people to engage with your posts, and to keep checking for updates.

Get your site reviewed

There are many bloggers who have sufficient reputation to be considered influencers in your target market. These people have the power to drive traffic to your site, so it is definitely worth getting them on board.

Contact such individuals via their blog or through social media, and ask them if they would like to review your products. Do not make them pay for the products they review. Once you’ve got them interested, you could even work out a deal to send them additional items to give away in contests held on their blog, for additional publicity and positive reputation.

Run your own blog

A company without a blog is faceless and unfriendly, and that isn’t good enough for today’s online customer. Starting your own blog not only helps you provide more in-depth information than on your website, but also allows you to engage with your audience, putting a friendly face on your company.

For instance, you could run a series of educational posts to show your customers how best to use your products. Or you can post queries from visitors, with answers that are useful to other customers. Don’t forget to apply your SEO techniques to your blog as well – every bit of extra traffic counts!

Mobile Technology

With more and more people accessing the Internet through a mobile device, it is becoming increasingly important to make your site accessible to mobile users. At the very least, make sure that your site layout is intuitive and suited to mobile users; ideally, design a mobile-specific site, and either detect which your visitors should see, or allow them to switch manually. If you have the funds available to hire a developer, you can even consider building a mobile shopping app specifically for your site!

Although lots of traffic doesn’t necessarily mean lots of sales, the inverse is definitely true: you can’t sell anything without any visitors! As you work your way through these five suggested methods, remember to keep track of the effects of your work. Some methods will work better than others, and those are the ones to focus on.

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