Ecommerce platforms are a dime a dozen these days. The question is, which one is best for your business? In this guide, we’ll take an in-depth look at the most popular eCommerce platforms and help you find the right eCommerce solution for your business.
When choosing an eCommerce platform, you must evaluate it based on your needs
What are the needs of your business?
What are the needs of your customers?
What are the needs of your site?
What are the needs of your team?
What are the needs of your market?
There’s no one-size-fits-all solution
You don’t want to get stuck with a platform that doesn’t work for your business. It’s important to consider how the different platforms stack up against each other, but at the end of the day, there’s no one-size-fits-all solution! Your needs will be unique, and so should your eCommerce platform.
- Consider your business goals.
Every company has its own set of objectives and requirements, so it would make no sense for one product or service to meet all those needs. Knowing what you want from an eCommerce platform will help narrow down which options are right for you because they’ll be equipped with features that serve those specific purposes well.
- Look at budget constraints.
Some platforms have monthly fees while others come free; others still have both options available depending on what customization (and thus cost) is desired by clients/customers using their services.
Don’t look at only the monthly fees of the platform
As a rule, it’s not a good idea to look at only the monthly fees of the platform. Instead, you should consider what it’ll cost you over time: Don’t just look at your total cost of ownership (TCO). You need to factor in the total cost of doing business (TDC) as well.
The TDC estimates how much money you spend on running your eCommerce business. This includes day-to-day expenses like employee salaries and benefits, merchant services fees for processing payments from customers’ credit cards and bank transfers from them as well as electricity costs for powering computers and keeping things cool inside warehouses where inventory is stored. The TDC also includes one-time costs like building up infrastructure by installing new software applications or hardware devices that enable features such as shipping label printing capabilities when orders are placed online via e-commerce platforms themselves (more on this later).
Compare the level of customization offered by each platform
The next step is to compare the level of customization each platform offers. You’re looking for a platform that gives you complete control over your design, content, and functionality.
- The more control you have over the design of your store, the better. Do they provide templates or a drag-and-drop system? Can you customize colors? Is there an option to add extra images or videos? And if so, how much do these things cost? Look for eCommerce platforms with many options for customizing your store’s look and feel.
- How much control does this platform give me over my content? Can I edit every page myself without being charged extra fees? If there are additional features like product descriptions and videos available on their templates, do these come at an additional cost—or are they included in the basic package price (which would be ideal)?
The ease of use is also important
The ease of use is also important. It should be easy to use and customize, with a good user interface and an excellent customer support system. The platform should be easy to integrate with other systems, such as your payment gateway and inventory management software.
Look at your payment gateway options
You’ll want to look at the payment gateway options on each platform. Payment gateways are how customers pay for your products, including PayPal and bank transfers. They’re a big part of your eCommerce platform’s functionality, so you should make sure that they have what you need before you sign up for an account.
Think about the size and nature of your store as you’re choosing a platform
When choosing an eCommerce platform, you’ll need to decide which features are most important for your business. Depending on the size and nature of your store, this can be trickier than it sounds.
If you’re just starting, you may not need a full-featured platform that offers everything from inventory management to affiliate programs. Suppose you are just starting and don’t have much money to invest in marketing or technology costs, as well as a low budget for marketing materials like brochures or catalogs. In that case, using Wix might be the best choice for you because it is affordable (they even offer free templates!), easy to use, and allows users who aren’t tech-savvy enough time-saving tools such as drag & drop functionality that lets users create websites without having any prior knowledge about coding at all!
On the other hand, if your company has an established brand image already, then there may be no reason why they would want another company building their website instead of doing so themselves with Shopify Plus since they already have access to all these advanced features plus unlimited bandwidth allowance which means they won’t end up paying extra money each month due to high usage limits.”
Compare customer service, too. You’ll want responsive support when you run into trouble
Customer support is a crucial part of any eCommerce platform, so it’s important to find one that offers 24/7 support. Live chat is also helpful for answering common questions quickly and efficiently, saving you time and energy. You may also look for a phone number for support if you need help at the last minute or outside of normal business hours. If possible, choose a platform that offers access to an extensive knowledge base—this way, if you run into an issue that isn’t covered by live chat or email, you’ll be able to look up solutions yourself.
Figure out what your business needs from an eCommerce platform and choose accordingly
- Look at your needs:
A) How many products do you want to sell on your website?
B) Is it an online store, or are you also selling offline and need an additional solution for that?
C) Do you have a physical presence?
D) Will there be any returns, or will everything be sold online only?
E) What is the size of your team, and how much time do they have to manage the site?
While there are many eCommerce solutions available in India, it’s important to choose a platform that meets your needs. If you have any questions or comments about this article, please leave them in the comments section below. We’d love to hear from you!