No eCommerce site is thorough without a good touch of product reviews. Store reviews apart, individual product reviews hold much weight and can have a widespread effect over your business and most importantly conversion rates. Product reviews are an essential part of an eCommerce store’s branding and marketing.
Why is it so, you would ask? Why do online shopping reviews play a primary role in building a strong trust base and loyalty? This is because these reviews are written by real, unbiased users who have used the products and will give new users an idea of how the product will work for them. While store reviews are good, you can easily determine why product reviews are much better in influencing new users to buy your product.
This article will help you understand how reviews can help increase your store sales.
Actual users reviewing your product can help you improve
Product reviews can give you an extraordinary edge over how users view and use your product. The reviews can actually help you regulate and develop your product in a way that will help buyers make a purchase. For example, if there is a quality issue, you can take it up with the manufacturers to see what can be done.
Reviews create customers who have greater insight
Product reviews contain real-user information that cannot be found even on company reviews. This is because this information comes from users who have actually used the product. For example, if a person with wider feet reviews about a shoe being uncomfortable, then future buyers with wider feet will be sure what to watch out for. This kind of informed decision can be easily made using product reviews, which in turn meets user specifications.
Helps in building trust
Without a dedicated salesperson or the benefit of seeing the actual product, it is a tad difficult to sell products on the website. This is why eCommerce companies rely on product reviews to help potential customers with the confidence to purchase their products. With a host of positive reviews, a sense of trust is achieved, which in turn will bring in prospective customers to your website.
Enabling real-world customers to leave product reviews on your website means that you have nothing to hide and that you value the opinion of your customers to improvise and make amends. There may be good and bad reviews and trust us, potential customers look for both positive and negative comments to make an informed decision before purchasing a product.
If you are looking to increase the chances of being listed in the top ten spots of search, then getting your customers to provide you product review is a great option. User-generated content is something Google loves. This lists your product under Organic Search Results because more often than not, product reviews are filled with keywords and relevant content that are more likely to pop up during a search.
Doing business online is a task that is almost close to a battle. There are a host of experienced shoppers who go by product reviews to make an informed choice. Take advantage of product reviews to cater to your specific clientele. Inspire and request customers to share their thoughts on your products. Get your product reviews in place and make the tweaks you need to come out with a more robust offering.