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Why is it important that online reviews or testimonials be trustworthy?

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When it comes to deciding whether or not to buy something, you need to be sure that it’s going to be worth your money and time. In an age where most people have access to the internet and can research products and services easily, this is a very important consideration. However, there are ways that you can ensure that any reviews or testimonials on websites are trustworthy.

People are more likely to buy a product or service that has received many positive reviews rather than one that has not

People are more likely to buy a product or service that has received many positive reviews rather than one that has not. See how this works?

Consumers trust the opinions of friends and family members more than any other source of information

It’s a fact that consumers trust the opinions of friends and family members more than any other source of information. You’re more likely to believe your friend’s opinion than that of a stranger and even more likely to believe your family member’s opinion over your friend’s. This is because when you know someone in real life, you understand their background, lifestyle, and values – all of which affect how they think about things.

Online reviews are an excellent way for businesses to show off how great their products are through real-world testimonials from customers who’ve used them firsthand. But if you don’t have many online reviews yet (or if those that exist aren’t trustworthy), it can make it hard for potential buyers to tell whether or not what they’re seeing is true!

Consumers will likely spend 31% more on a business with excellent reviews

When a business has good reviews, customers are more likely to buy its products or services. This is because consumers trust the opinions of friends and family members more than any other source of information. In fact, 76% of consumers say they trust online reviews as much as personal recommendations from people they know. In addition, 93% of customers take their own research into account when making purchasing decisions. And the best way for a business owner to ensure that his or her customers will have positive things to say about him/her is through effective online testimonials!

The statistics don’t lie: “Customers are likely to spend 31% more on a business with excellent reviews compared with one without them (WordStream).” So if you already have an established reputation in your industry but want to continue growing your client base by acquiring new customers and keeping current ones happy, it’s time to start collecting those 5-star reviews!

Positive testimonials can increase the likelihood of buying by as much as 270%

Positive reviews can increase the likelihood of buying by as much as 270%. A study by Nielsen showed that positive testimonials can increase the likelihood of buying by as much as 270%. This is because consumers see these reviews as more trustworthy than paid advertisements and are therefore more likely to purchase a product or service if they see other people recommending it.

An article by Forbes says that 84% of consumers trust online reviews as much as personal recommendations

The article says that 84% of consumers trust online reviews as much as personal recommendations.

They surveyed 1,000 people and found that 517 responded favorably to the survey.

The age range was from 18 to 65 years old.

527 people responded favorably to the survey, but it is unknown how many people did not respond.

A Nielsen study reported that “70% of global consumers say they trust online reviews from strangers when making purchasing decisions”

Nielsen’s study reported that “70% of global consumers say they trust online reviews from strangers when making purchasing decisions”. This is not surprising given the reliability of online reviews and testimonials, particularly if they come with a company’s name.

85% of consumers said they read up to 10 reviews before feeling like they can trust a local business, but only 53% said they would make a purchase after reading only one review

When it comes to picking a restaurant, understanding what people think of it is important. A single review can easily be biased and misleading, especially if the reviewer has an agenda or is just not very honest. But when you see that many people have shared their experience with a particular business, it’s easier for you as a customer to trust that information. How many reviews should you read before deciding on a purchase? According to a survey conducted by BrightLocal in 2016:

  • 85% of consumers said they read up to 10 reviews before feeling like they can trust a local business; however, only 53% said they would make a purchase after reading only one review
  • 68% said that at least half of all online reviews are fake or paid for by companies trying to increase their reputation on Google+/Yelp/Facebook/etc., but still find them useful nonetheless

When it comes to deciding whether or not to buy something, you need to be certain that it’s going to be worth your money and time

In order to ensure that your money and time are being spent wisely, you need to be certain that the products or services you purchase will be worth what they cost. This can be difficult if you’re not sure if something is going to work out well or not.

Online reviews and testimonials can help provide this certainty because they allow users to share their experiences with each other. If someone has had a bad experience with something after using it for several weeks, there is a good chance someone else has as well—and this person may have shared his or her experience online for others to see!

Conclusion

So, what should you do? It’s simple: trust the people. The best way to avoid being misled by fake reviews is by trusting your gut instinct and doing some research on your own. If something sounds too good to be true or if there are too many positive reviews in a short amount of time, look into other reviews for that same product before making your final decision about whether or not it’s worth purchasing from this particular seller. By doing this kind of investigation yourself rather than just taking everything at face value – as so many online shoppers do – you’ll be able to make more informed decisions about which businesses deserve your hard-earned dollars!

SpotReviews is a community based unbiased Online Shopping Reviews & Ratings website for eCommerce Websites and Products offering Price Comparison, Coupons & Offers.