The Internet is currently one of the most powerful advertising tool companies have at their disposal. Banners ads, and backlinks have been around for quite a long time, and so have listings and classifieds. However, the information these tools provide is often partial and sided, and the impact an ad will have is only as good as the advertiser’s ability to present products in an appealing way. The increasing interest in the implementation of online…

It’s a given that most online shoppers read online reviews about a store or product before making a purchase. It is therefore very critical for a brand to maintain a positive online image. While brands do all they can to fully satisfy a customer it is not possible even for the best of brands to avoid negative online reviews, complaints or negative feedback from online shoppers. What is important is how you deal with negative…

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